A&B testing

Accomplish an experiment between two marketing stimuli and verify your hypothesis that one stimulus is better statistically than the other. Show your work.

It can be a made-up experiment, just show your work like the example provided down-below

Must be 10 people- Convenient sample

N=10

95% confidence level

CI= confidence interval

MOE+ Marigin of error

Down below is an example of how it should be like, either do same experiment as the example but it must be your own experiment different responses and work. Or you can do something else.Describe the experiment and the result (incl. Stat. tests) along with your conclusion (state if there was an overlap or not).

?Conclusion:

if overlap = lift is not significant in population ie, no lift

If NO overlap = lift is significant in the population

Elaborate more in your explanation experiment.

An Example . We want to test our Hypothesis that Pepsi is preferred to Coke by Millennials . We will conduct a blind taste . We need: . Two solo cups . Pepsi and Coke at same temperature . A clip board with our survey, and a pencil . We recruit 10 friends that all are Millennials (born 1981-96) - Convenient SampleProcedure . In solo cup A we pour Pepsi without the participant seeing the brand . In solo cup B we pour Coke without the participant seeing the brand . The first 5 participants will first taste cup A then answer the survey question before tasting cup B and answering the survey question (Recency Bias) . The next 5 participants will first taste cup B then answer the survey question before tasting cup A and answering the survey questionSurvey . The survey consist of one question: I like the taste of this beverage Strongly agrio Agree Somewhat agree Neither agree not disagree Somewhat disagree Disagree Strongly disagreeResults - Top 2 Box Method Pepsi 90% Strongly agree/agree . Coke 20% Strongly agree/agree . Lift = 70% . MoE (n=10) = 31% . Cl Pepsi 90% +/- MoE 31% . Cl Coke 20% +/- MoE 31%Conclusion . Participants preferred Pepsi 90% of the time versus Coke 20% of the time. . The Lift or difference (70%) was statistically significant at a 95% confidence level given a margin of error of 31%. . Millennials prefer Pepsi over Coke\f\f