• A/B Testing: Show the two ads you created and the results of the consumer panel study here; discuss effectiveness of tactic and how to move forward given

A)

CANADIAN HEALTHCARE OUTREACH FOUNDATION

Our goal is to help provide and raise awareness about healthcare services in underfunded and remote areas of Canada. Our mission is to make healtncare easily accessiole for Canadian citizens 58.3% waited three days or less for an appointment.

Almost 2,5 million Canadians (7.9%) reported unmet healthcare needs in 2021 (stat can, 2023)

Support Our Cause

Donating helps those in need, putting yourself in these peoples shoes is something to think about.

B) CANADIAN HEALTHCARE OUTREACH FOUNDATION

Doctors are scarce within Canada " 4.7 million Canadians (14,4%) did not have one." (Statscan,

2023). Our goal is to make this all easily accessible to all Canadians, creating a sense of equality within

Canada

Support Our Cause

Donating helps those in need, putting yourself in these peoples shoes is ( something to think about.

A sample of adult Canadians (N = 50, MAge = 33.4, 54% female) completed a survey in which they evaluated several fictitious NPO ads for A/B testing. Participants viewed both ads from the proposed NPO and provided their attitudes toward each ad (on a semantic differential item anchored: 1 = unfavourable, 7 = favourable) and their intention to donate to the organization (if it was real, anchored: 1 = unlikely, 7 = likely). To assess what ad participants favored, a dependent-means t-test was conducted. This analysis showed that attitudes toward Ad_A (M = 5.18, SD = 1.53) significantly differed from attitudes toward Ad_B (M = 4.89, SD = 1.74; t(48) = 2.05, p = .04). A Pearson correlation between Ad_A and donation intentions revealed a significant correlation (r = .58, p < .001).

PLEASE I ONLY NEED IMAGE THAT SHOW THAT AD A IS MORE FAVOURABLE THAN ADB