AB202-2:Describe the five segment criteria for a B2B product.

The business market according to Lamb, Hair and McDaniel (2018), "consists of four broad [categories]: producers (businesses or individuals that purchase product to produce final products and services for profit), resellers (retailers and wholesalers), government, and institutions (i.e., schools, churches, hospitals, clubs, foundations, and nonprofits)" (p. 152). Businesses sell their products and services to these four categories of business.