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Abandoning the old notions of acquiring new customers and increasing transactions to focus instead on more fully serving the needs of current customers defines which
Abandoning the old notions of acquiring new customers and increasing transactions to focus instead on more fully serving the needs of current customers defines which of the following strategies? lifet
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Contemporary Strategy Analysis Text and Cases
Authors: Robert M. Grant
9th edition
978-1119120841, 1119120845, 978-1119120834
