ABC announced that it would stop paying dividends for the next 3 years, for its common stock. It expects to start paying a dividend of $2 per share at the end of year 4, with the dividend growing at a constant rate of 1% each year, thereafter, forever. After the announcement, ABC's shares traded at $5 per share. Analysts estimate ABCs cost of equity to be 15%. Starlight Company has an issue of preferred stocks which pay a dividend of $1 per share. The shares trade at $5 a share.

i) Compute the value today of ABC common share based on the dividend discount model. Based on the computed value of the share discuss what an investor who owns ABC shares should do, i.e. buy more or sell them.

ii) Both the common shares and the preferred shares trade at the same price. Appraise which is a better investment.

iii) Discuss one (1) reason for an investor to prefer investing in a companys bonds than in its preferred stock.