ABC Company Discussion Question - CLO 2, CLO 3, CLO 4, CLO 5 For this discussion scenario, you have been hired to develop the launch of a new product for fast weight loss for a new start-up called ABC Company. Answer the following questions: How can you develop your competitive advantage in the marketing and distribution of your products? How would you advise the company about customer development? Is it important? How would you advise the company about simple marketing and sales plans to get started? What are some possible considerations for resistance to the new venture