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ABC company have forecast approximately 10 million sales for the coming year. They have decided to allocate 200,000 (2% of turnover) to marketing. Which budget
ABC company have forecast approximately 10 million sales for the coming year. They have decided to allocate 200,000 (2% of turnover) to marketing. Which budget setting method are they using?
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ABC company is using the perc...
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Marketing Research
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
11th edition
978-8126563531, 8126563532, 978-1118156636
