ABC Company is starting business and is unsure of whether to sell its product assembled or unassembled. The unit cost of the unassembled product is $75 and ABC Company would sell it for $148. The cost to assemble the product is estimated at $34 per unit and ABC Company believes the market would support a price of $195 on the assembled unit.

What is the correct decision using the sell or process further decision rule?

Select one:

a. Process further, the company will be better off by $13 per unit.

b. Process further, the company will be better off by $86 per unit.

c. Sell before assembly, the company will be better off by $73 per unit.

d. Sell before assembly, the company will be better off by $34 per unit.