Question
ABC company sells spark plugs to auto manufacturers in the European market and seeking to expand its markets. In the past, the company exported the
ABC company sells spark plugs to auto manufacturers in the European market and seeking to expand its markets. In the past, the company exported the spark plugs from its plant in Cleveland Ohio, because it believed that the best made spark plugs are U.S-made. New management has decided that all European customers will be served by a new European division and will receive spark plugs produced and shipped from a new factory to be located in Lisbon, Portugal. ABC management orientation has evolved from what to what?
Question 11 options:
Ethnocentric, regiocentric.
Polycentric, regiocentric.
Ethnocentric, polycentric.
Geocentric, polycentric
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