Question
ABC Corp is an online retail store that wants to calculate the customer lifetime value (CLV) of its customers. The company has been in business
ABC Corp is an online retail store that wants to calculate the customer lifetime value (CLV) of its customers. The company has been in business for four years and has the following data:
- Average order value (AOV): $50
- Average purchase frequency (APF): 5 purchases per year
- Gross profit margin (GPM): 40%
- Customer acquisition cost (CAC): $150
- Average customer lifespan (CLS): 2 years
Using this information, calculate the customer lifetime value for ABC Corp.
(Show all calculations and round to two decimal places)
Step by Step Solution
3.32 Rating (146 Votes )
There are 3 Steps involved in it
Step: 1
The detailed answer for the above question is provided below Step 1 Calculate the customer value CV ...Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get StartedRecommended Textbook for
Cost management a strategic approach
Authors: Edward J. Blocher, David E. Stout, Gary Cokins
5th edition
73526940, 978-0073526942
Students also viewed these Economics questions
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
View Answer in SolutionInn App