Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

XYZ Inc. is a gym and fitness center that wants to determine the customer lifetime value (CLV) of their members. The gym has been in

XYZ Inc. is a gym and fitness center that wants to determine the customer lifetime value (CLV) of their members. The gym has been in business for three years and has collected the following data:

  • Average monthly membership fee (AMF): $50
  • Average customer lifespan (CLS): 2 years
  • Gross profit margin (GPM): 60%
  • Customer acquisition cost (CAC): $100

Using this information, calculate the customer lifetime value for XYZ Inc.

(Show all calculations and round to two decimal places)

Step by Step Solution

3.38 Rating (154 Votes )

There are 3 Steps involved in it

Step: 1

The detailed answer for the above question is provided below Step 1 Calculate the customer value CV ... blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Cost management a strategic approach

Authors: Edward J. Blocher, David E. Stout, Gary Cokins

5th edition

73526940, 978-0073526942

More Books

Students also viewed these Economics questions