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ABC Corp. needs to hire a new graphic designer to work on their logo and product packaging. In order to fill the position, ABC Corp.

ABC Corp. needs to hire a new graphic designer to work on their logo and product packaging. In order to fill the position, ABC Corp. is looking all over the world for the most capable designer at the best price. This example most clearly demonstrates which idea from the text book

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Business research methods

Business research methods

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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