ABC is a company that produces batik cloth (local clothing line) with premium quality and price in the country.

a. Batik cloth is a product in the form of goods, while the products offered by a company, in general, are not only goods. Do you agree with that statement? Explain your argument with other examples. (10%)

b. As stated in the Company's Medium Term Plan, in 2023, EMA's batik cloth will expand to overseas markets. The company asks you to do marketing environment analysis using push and pull factors that the company considers to expand overseas (choose one country you want the company to go to)! (10%)