ABC is a not-for-profit, that is established to protect heritage market (one of the oldest market, city landmark for tourist and its traders) from redevelopment or other adverse alterations. Heritage market has been subject to redevelopment plans by the local government. ABC has successfully advocated for Heritage market traders and the community by lobbying against development plans. ABC is made up of concerned residents and traders, all of whom are volunteers. As the organization has grown in both size and influence, it is seeking to establish itself more formally to ensure that its ongoing mission remains intact. This will involve turning its attention to sustainable governance that effectively manages risks whilst supporting the achievement of the organization’s mission. Therefore, ABC needs to increase awareness by Increasing social media awareness on Facebook (marketing strategies) as following

1. post questionaires asking followers' opinion of a particular thing that is happening in the market to check the engagement each week/month

2.video content: pay expert or recruit volunteer to attractive create video that give information to followers about ABC has done to protect heritage market since the organisation do not have source of income and budget. Also use FB ads to increase engagement

3. design infographics: use the right information to be converted into infographic because followers do not read long articles. Type of Infographic, out of these types of infographics the most suitable one are comparison, interactive, and informational. One hurdle to this post type is to find the right skills to create this infographic (design, and research on the posting materials).

Qusetions

Estimate the budget and potential costs of each marketing strategy above

• How much could it cost if the organization does the strategy themselves? and How much it costs if the organization outsourced to other organizations? -> Which potential organizations they can reach out? ( at least 4 )