Question
ABC plc is a car retailer. Which of the following marketing activities is most likely to involve the use of Big Data A. Direct mailing
ABC plc is a car retailer. Which of the following marketing activities is most likely to involve the use of Big Data
A. Direct mailing of promotions
B. Email promotional activity
C. Point of sale loyalty cards
D. Telephone marketing services
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Fundamental Managerial Accounting Concepts
Authors: Thomas Edmonds, Christopher Edmonds, Bor Yi Tsay, Philip Old
7th edition
978-0077632427, 77632427, 78025656, 978-0078025655
