Question
ABC sells antivirus software. The firm is new to the segment and is unsure of how to price its software. So it launches a survey
ABC sells antivirus software. The firm is new to the segment and is unsure of how to price its software. So it launches a survey to ask how much customers are willing to pay for its service. In the survey, people were asked the following two question
-At what annual price would you consider the antivirus software to be so inexpensive that it raises doubts about its usability
-At what annual price would you consider the antivirus software to be too expensive (will not purchase)
Based on the data provided, how much should the antivirus be priced at? (Variable cost per customer is $10)
(HINT: Use the Sort function in excel to arrange the survey response)
?Write out your assumptions (if any)
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