ABC university is a forty-year-old public university in Australia. By Australian standards, it is a medium-size university with 4,000 academic staff, offering 200 degrees to 50,000 students, across its five campuses spread around a major Australian city. It is ranked in the top 3% of universities globally. Its vision is to be one of the most influential universities in Australia and the Asia-Pacific region. This organisation's corporate strategy is focused on competing through innovation. The university recognises that Information technology (IT) is now ubiquitous within higher education, which has created both challenges and opportunities. It has led to potentially 'game changing' initiatives in higher education, such as massive open online courses (MOOCs). By leveraging emerging technologies, it aims to gain a distinct competitive advantage in a highly competitive global knowledge economy. Accordingly, it wants to broaden and deepen its commitment to IT to make it the very essence of the university's functions of knowledge creation, preservation, synthesis, and dissemination. It believes that the innovative development, use, and application of IT in research, learning, and teaching could be a strategic advantage. However, it is cognisant of the fact that the emerging global digital world is about 'connection rather than location' and