Abercrombie & Fitch is often accused of questionable hiring practices. It hires sales personnel who are as model$-$like in appearance as the models featured in its advertisements. The company attempts to use their young employees' looks to hold buyers' attention. Abercrombie & Fitch is attempting to influence buying habits by using which psychological factor?

a$.$ Perception

b$.$ Motives

c$.$ Learning

d$.$ Attitudes