Abiba is a young woman who works in a ‘Tie & Dye Factory’. She has worked with the company for eight years. She has been working at the same spot in the value chain since she started work and is responsible for ironing. She does not know anything about any other aspect of the business except for the ironing function she plays. She has however always fancied herself as a business owner one day and with each day, she becomes disinterested in her factory work. She is unhappy all the time and anxious to start her own business. She has always thought of being a fashion designer and had a moment of awakening! However, she had not saved enough money and a friend advised her to submit a business plan to a Venture Capitalist that would assess the economic potentials of the business and possibly assist her. 

Abiba initially submitted a business plan which consisted of six parts: an executive summary, a business description, a manufacturing segment, a management segment, a milestone schedule segment, and appendix. After five days, the business plan was returned to her with a revision letter, asking her to rewrite some segments of the plan, “this plan is incomplete and cannot be favourably reviewed by us. If you would provide us with the following additional information and submit the rewritten plan within the next 14 days, we would be happy to review the plan and give you our final opinion within 3 working days”. You are a business consultant and Abiba has approached you for help to rewrite the following sections of the business plan to suit the requirements of the Venture Capitalist:

i. Morality
ii. Venture’s identity
iii. Motivation for starting the venture
iv. Mission statement
v. Product offering
vi. Money