About Crown Distilleries. 1. What are the objectives facing Crown Distilleries' chief marketing manager? 2. How is customer-based brand equity developed for Cozy Vodka? 3. Would an umbrella brand have helped Crown Distilleries? Why or why not? 4. Explain the role of integrated marketing communications in promoting an alcoholic drink under India's strict government regulations? 5. What are the best strategic options for growth? Should Crown introduce another rum drink or attempt to explore yet another category, such as light beer?