About develop and innovation strategy;

Analyzing competitors:

*Market Positioning

*Unique value chain & business model -what customers perceive as unique?

*Competitiveness -can we compete with competitors? With what? Profitability? Cost effectiveness ? Unique selling point? Brand equity? Efficiency?

*Organizational competence? Do we have the right people, team, resource, equipment, competence to achieve our goals?*Can the competiveness brought by being innovative sustain in the long run?