about JELLO 1-2-3

can you explain these questions:

1. Which promotion mix elements are used by competitors to your target company? Show examples of ads/promos and provide links to any digital examples.
2. Does your target company differ in their approach/make-up of their promotion mix from their competitors? If so, how? E.g. Tesla uses primarily digital channels for marketing. Show examples.
3. How will your competitor's approach to the promotion mix impact your choices? Please provide detail for each element of the promotion mix you will recommend.
4. Explain your advertising objectives and how they align with the product life-cycle.
5. How can use Public Relations to support the launch of your product? Describe the "publics" who you can speak to, and how?