About Messi, and Ryan Reynold

a. General Overview and Stats

b. Net Worth (financial info)

c. Key Endorsements/Ad Campaigns/Business Interests

d. Public Image and Reception

e. Personal Life

f. Support for Social Issues and Charities

Consumer Info:

Research (Knowledge)-For each visual target consumer profile provide the following information along with any other

relevant findings:

a. Demographics: List all important demographic information for your target customer (age

ranges, family size, children's ages, education, income range).

b. Geographics: List relevant factors regarding regions, provinces, territories, communities, or

neighborhoods where your customers live.

c. Psychographics: List any important psychographic information about your target customer

(attitudes, opinions, preferences).

d. Behavioural: List any relevant buying behaviours, needs, wants, or product benefits.

Digital Presentation Graphic (Application)-Ensure you display your research/images for each Celebrity/Consumer on a

different page on your word/doc file in an informative, professional, creative, and visually appealing manner.

Reflection (Thinking/Communication) - Answer the following questions in an introspective and concise manner (max 1)

page single spaced)

a. Which names surprised you most on The Forbes Top 100 Celebrities List and why?

b. Which areas of Sports & Entertainment do you feel are underrepresented and why?

c. Identify one trend from the list and explain the possible future impact.

d. Explain a personal issue faced by one of your celebrities and your own reaction to it.

e. Which aspects of your consumer profiles do you think best described the entertainment consumers?

f. Conclusion-What are your key connections between your celebrities and the fans who typically follow them?