About Nike

Management

A. Planning - SWOT Analysis

1. Strengths

2. Weaknesses

3. Opportunities

4. Threats

5. Analysis - How can this firm's strengths and opportunities offset the weaknesses and threats?

B. Directing - Business Strategy

1. Current objectives

2. Key strategies

C. Controlling - Evaluation

1. Get the last 2 annual financial statement and discuss profitability

trends (sales, gross profit, net profit). Include a copy of each page

used in an appendix.

2. Calculate 3 liquidity ratios, Debt to Equity Ratio, GP Ratio, and

Net Profit ratio for three consecutive years, show graphically and discuss trends and insights.

D. Staffing

1. Discuss which methods the organization uses to recruit and for which positions.