About Sensodyne Toothpast

a. List 2 Target Market(s) - Primary and Secondary.

b. Now segment it out! (Everyone uses toothpaste, but everyone is NOT a Target Market.) Use

Demographics, Lifestyle (VALs), etc. and get as narrow a focus as you can.) List all the identifiers you

would use to narrow the market.

c. Level of involvement when purchasing and why. (High involvement? Low?)

d. Possible Influences that could affect purchase by your Target Market? (Family? Spokesperson?)

e. Which Decision Making Strategy do you believe will be used? (Routine? Limited?)

f. At which stage on Maslow's Hierarchy of Needs chart is your Target Market at?

g. List the web sites you visit during your research.

i. WHY you are making your assumptions. Do NOT just provide an answer without

your supporting rationale.