1. About the PUMA brand in Mexico: Analyze the situation of the training partner, the industry and the trends that may help or affect its marketing plan, as well as carry out a General Electric / McKinsey Matrix, which helps us identify the axes "Force Competitive" and "Market Attractiveness" according to 3 intensities for each axis: Low, Medium or High, as well as indicating in a general way the strategy that must be followed.
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3. Prepare a complete diagnostic analysis for the company.
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5. The diagnosis must be the result of conducting an interview with the Training Partners, analyzing the information he provides us and a scan of the environment that allows us to identify:
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7. Delimitation of the problem
8. Differentiation Analysis
9. Identification of the level of consumer orientation by the company.
10. Current situation of the industrial sector
11. Industry trends affecting business
12. Also, prepare a GE/McKinsey Matrix for each of the product categories (footwear and sportswear). Remember to locate the quadrant, name the quadrant, under each matrix draw up a conclusion and write what would be the strategies to follow with respect to the marketing mix.