Abrief summary of recently concluded Heartland monitor poll is summarized below:

NEW POLL: Americans Using Social Media Are More Engaged Consumers and Citizens, But Remain Skeptical of Social Media Trustworthiness

WASHINGTON, D.C., June 7, 2012 - Americans believe participation in social media makes them more informed and influential as both consumers and citizens, even as they express clear skepticism about the trustworthiness of the information they find there, according to poll results announced today by The Allstate Corporation (NYSE: ALL) and National Journal.

Nearly two out of three American adults surveyed used social media in the last month. Although social media users are somewhat younger, more educated andmore affluent than non-users onaverage, they closely align with the overall American public in their opinions about politics and the economy, as well as their perceptions of major institutions.

However, social media users report significantly higher levels of political and community activity, including volunteering for a community organization (69% of social media users versus 49% of non-users), signing campaign or community petitions (68% of users versus 50% of non-users), or attending a campaign rally (32% of users versus 22% of non-users). Social media users also are more likely to consult with others about buying a product or service (79% of users versus 60% of non-users) or change their minds about a product or service because of others' opinions (64% of users versus 47% of non-users).

More than two-thirds of social media users, and 60% of all Americans, believe the Internet and social media have made it easier for them to be well-informed consumers. A plurality of Americans (47%) and social media users (55%) say these technologies have made them more well-informed and active as citizens and in the political sphere.

Despite the positive impact many Americans see from their engagement in online and social media, they remain skeptical about the trustworthiness of the information they find there.

Summarize two main findings from the numerical data presented in this report. From these summary results, write down the specific research problems? Can you identify the overall decisionproblem (big problem) for these research objectives? Who could be a potential user of this report? Are there any major differences in the demographics of users and non-users of social media?