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Absolut launched three vodkas to the market: Level, Absolut, and Fris. They expected to sell the vodkas in the ratio 3:5:12 respectively. The prices of
Absolut launched three vodkas to the market: Level, Absolut, and Fris. They expected to sell the vodkas in the ratio 3:5:12 respectively. The prices of the bottles will be $34, $19, and $7, and have variable costs of $10, $8, and $4, respectively. They plan to spend $20M in R&D, $10M in equipment and $175M in advertising to acquire 10 million new customers.
a. Calculate the breakeven quantities for each wiper model. [3]
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