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AC King, a leading industrial manufacturer, has developed a new air conditioner with high cooling capacity. To identify potential clients, the company has sent out

AC King, a leading industrial manufacturer, has developed a new air conditioner with high cooling capacity. To identify potential clients, the company has sent out an e-Blast to many firms along with its contact information for anyone interested. This scenario illustrates _ (blank) _. Question 8Select one: a. a needs assessment b. lead generation c. a sales presentation d. knowledge management

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