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According to a Nielsen Global Survey, consumers are more likely to support companies that they perceive as socially responsible and who care for environment in

According to a Nielsen Global Survey, consumers are more likely to support companies that they perceive as socially responsible and who care for environment in the context of global warming and energy efficiency. Toyota a Leading automobile manufacturing company in the region is planning to introduce a fully electric car and you are required to develop a marketing communication to inform your target audience about the development. By following the steps involved in developing effective marketing communications, how will you deal with each step?

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