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According to both the text discussion and the summary in Table 2 . 3 , which of the following is not a common shortcoming of
According to both the text discussion and the summary in Table which of the following is not a common shortcoming of company vision statements?
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incomplete or vague short on specifics
overly reliant on superlatives best most successful, recognized leader, global or worldwide leader, first choice of buyers
overly broadso umbrellalike and allinclusive that the company could head in almost any direction, pursue most any opportunity, or enter most any business
lacking in analysis based more on managerial emotion and excessive ambition than on what is realistically achievable
not distinctiveprovides no unique company identity, could apply to companis in any of several industries or &n least several rivals operating in the same industry or market arena
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