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According to Brian Dumaine, author of the 2020 book, Bezonomics, Jim Collins told Jeff Bezos that When you first start pushing, it takes a lot

According to Brian Dumaine, author of the 2020 book, Bezonomics, Jim Collins told Jeff Bezos that "When you first start pushing, it takes a lot of effort to get that flywheel going one revolution. And you don't stop, and you keep pushing and you get the second turn and you start building momentum and then it starts to compound upon itself, and you get four turns and eight and sixteen and thirty-two and then thousands and millions, and the flywheel has its own momentum built into it. And you keep compounding that momentum." Now, in separate and numbered paragraphs, provide your answers to the following: (a) What exactly is a flywheel in mechanical engineering? (b) Quote fully the statement in the case material which describes the Amazon Flywheel (c) Please now review the first set of pages of Jim Collins' monograph, Turning the Flywheel, on amazon.ca and quote fully what the author has stated there in the sixth paragraph. (The link to the monograph is indicated hereunder.) (d) Offer a statement whether you have found doing Question 8 to be personally instructive to you, as a student of strategic management. (8 marks) https://www.amazon.ca/Turning-Flywheel-Monograph-Accompany-Great/dp/ 0062933795/ref=pd_lpo_3? pd_rd_i=0062933795&psc=1&asin=B07JFT5G7N&revisionId=8ca71551&format=1&depth=1

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