According to Byrne, "alternative medicine" offers an alternative to ...

Question 1

	science-based medicine which has been proven to be effective; in other words, treatments which actually work.
	a Western approach to medicine which is more concerned with profit than the well-being of patients and harms as much as it helps.
	untested traditional treatments; alternative medicine has been rigorously tested to guarantee its safety and efficacy.

Byrne argues that people want alternatives to conventional medicine because ...

Question 2

	the mainstream healthcare system is often impersonal and dehumanizing; CAM practitioners are generally more compassionate.
	SBM has failed in its promises to improve people's health, so patients are desperate for an alternative that actually works.
	science offers complete certainty and control over our lives; many people want to retain a sense of openness and mystery.

According to Byrne, the evidence shows that CAM treatments ...

Question 3

	don't work quite as well as science-based treatments, but are effective in most cases.
	do not work as advertised; insofar as they're effective, the placebo effect is almost certainty responsible.
	have been carefully studied, and are only used if they've proven to be more effective than placebos.

Byrne suggests that people believe in CAM because ...

Question 4

	of the placebo effect, along with the fact that people are biased in favor of what they already believe and find anecdotes (unconfirmed stories) more persuasive than scientific evidence.
	it actually works in many cases -- if it didn't, people wouldn't continue to use alternative treatments in the face of all the criticism they've received.
	they're extremely stupid and are easily fooled by con men who are expertly exploiting their ignorance.