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According to Chapter 3 , more and more companies are seeing new strategic opportunities by looking at how customers interact with their products / systems

According to Chapter

3,

more and more companies are seeing new strategic opportunities by looking at how customers interact with their products

/

systems

.

Which of the following executive titles was specifically mentioned as the ideal manager of this activity?

Group of answer choices

CEO

-

Chief Executive Officer

CMO

-

Chief Marketing Officer

CSO

-

Chief Strategy Officer

CXO

-

Chief Experience Officer

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