According to Charmin's Consumer Market Knowledge Manager, which of the following best reflects the role of price in the marketing program for the brand? Multiple Choice Pricing is not really important to consumers when purchasing toilet tissue. Pricing of a brand of toilet tissue must be in line with consumer expectations. Price is not important since Charmin is positioned as a premium brand. All brands of toilet tissue are priced about the same including private label brands. Price is very important since Charmin is positioned as value brand