Question
According to Clayton Christensen, it might be dangerous to listen to your customers too carefully, because in doing so, you might be overcome by disruptive
According to Clayton Christensen, it might be dangerous to listen to your customers too carefully, because in doing so, you might be overcome by disruptive innovations. In business schools, everyone preaches that we must do what our customers want - so what is Christensen telling us?
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Information Systems For Business An Experiential Approach
Authors: France Belanger, Craig Van Slyke, Robert E. Crossler
2nd Edition
1943153019, 978-1943153015
