According to current research, Apple consistently ranks as a favorite brand among young consumers, 13-36-year-olds. Let's relate the brand's offering to Product Life Cycle. Think about products of the brand Apple. What's new? What's "in" now? What reached its peak in popularity and started declining? What is out of fashion?

1. Choose 2 products from Apple. Specify the model/ series of the product, (e.g., iPhone 12, iPod Nano, Apple Watch Series 3, iPad mini 3) as each will be in different stages in the Product Life Cycle.Identify which stage of Product Life Cycle each product belongs to. Explain why you believe it is in that stage.