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According to Everett Rogers, who are the consumers who are often not willing to readily adopt change and are the hardest to convince to try
According to Everett Rogers, who are the consumers who are often not willing to readily adopt change and are the hardest to convince to try a new invention?
early adopters
innovators
laggards
late majority
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Business and Society Ethics Sustainability and Stakeholder Management
Authors: Archie B. Carroll, Ann K. Buchholtz
9th edition
1285734297, 1285734293, 9781285974712 , 978-1285734293
