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According to field research conducted with senior executives in 60 companies, many firms do not identify and act on the correct nonfinancial measures. All of

According to field research conducted with senior executives in 60 companies, many firms do not identify and act on the correct nonfinancial measures. All of the following are among the major mistakes made by companies with respect to nonfinancial measures EXCEPT: Group of answer choices All of these are major mistakes made by companies with respect to nonfinancial measures Not validating Measuring incorrectly Not setting the right performance targets Not linking measures to strategy

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