According to figures cited by trade website World's Top Exports, South Korea is currently the third- biggest exporter of beauty products globally, after France and the USA, it has grown the fastest over the past five years at 277 per cent. Jeong said consumers had caught on to the fact that the newest beauty products were coming out of the Korean market, where spending on skincare in 2017 reached an estimated US$65 billion, according to research firm Mintel. According to the paragraph of the case above, South Korea is currently the third- biggest exporter of beauty products globally, after France and the USA, it has grown the fastest over the past five years at 277 per cent. Assume that you are the International Marketing Manager for lnnisfree. Explain the controllable and uncontrollable environmental forces that affect lnnisfree expansion in the global market. (30 marks)