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According to Furr and Dyer, The Innovator's Method: Innovation leaders can create sustainable competitive advantage not through the superiority of a particular invention but

According to Furr and Dyer, The Innovator's Method:

"Innovation leaders can create sustainable competitive advantage not through the superiority of a particular invention but by creating an organization that can learn from mistakes faster, more efficiently and more consistently than competitors do."

Why is this a true statement and what challenges do innovation leaders face?

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