According to Galloway's reflections on 'retail memory lane' in his Ch$.2$ on 'Amazon' $($pp$.18-24)$ of his book The Four, all of the following are true EXCEPT: The advent of the department store brought about the conventional marketing adage that 'the customer is always right.$\text{'}$

Speciality retail thrived on its promise to offer more for less.

The corner store of the first half of the twentieth century had core strengths in customer relationship management and the convenience of proximity to locals in the surrounding community.

Big box retailers with their ability to buy in bulk and offer the lowest possible prices created a competitive environment in which local stores found it increasingly difficult to survive.