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According to generally accepted accounting principles, the proper accounting treatment for the cost of a trademark that management feels will retain its value indefinitely is

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According to generally accepted accounting principles, the proper accounting treatment for the cost of a trademark that management feels will retain its value indefinitely is to the cost as an asset indefinitely and perform annual impairment review. Write the cost off immediately as an expense. amortize the cost of the trademark over its economic life. depreciate the coat of the trademark over its useful years

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