According to Henry Mintzberg, what should be the planner's job? A) generate ambitious aspirations for employees to follow B) determine the specific steps needed to execute strategy C) propose different strategic options to leaders D) raffle chocolate chip cookies during the planning meeting E) conduct an external assessment of the firm In strategic planning how do we consider Opportunities in an EFE matrix? A) recommendations for senior executives to follow B) factors which highlight the firm's strongest points C) recommendations which need to be prioritized for further action D) good ideas for further brainstorming and analysis E) factors that have potential for the firm's gain in performance 10) A mission statement describes the firm's __________ ; a vision statement, its _____________ ; and values above all describe the organization's ___________ . A) purpose; aspirations; acceptable behaviors B) purpose; perspectives; attitudes C) ideal; purpose; beliefs D) aspirations; point of view; core beliefs E) objectives; strengths; moral principles