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According to Hofstede's cultural typology, there are five (5) dimensions of national culture. By giving an example, discuss how each of these five (5) dimensions
According to Hofstede's cultural typology, there are five (5) dimensions of national culture. By giving an example, discuss how each of these five (5) dimensions will influence your firm marketing mix strategy
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
