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According to Howard Sheth Model, consumers go through a process of decision-making that involves several stages. Explain the stages in the Howard Sheth Model and
According to Howard Sheth Model, consumers go through a process of decision-making that involves several stages. Explain the stages in the Howard Sheth Model and discuss how marketers can effectively influence consumers at each stage.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
17th edition
013449251X, 978-0134461434, 134461436, 978-0134492513
