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According to Kotler and Keller ( 2 0 1 4 ) the holistic marketing concept has come to stay as a strategic means of reconciling
According to Kotler and Keller the holistic marketing concept has come to stay as a strategic means of reconciling the scope and complexities of a firms marketing activity.
a Critically discuss holistic marketing marks
b Justify with the appropriate diagrammatic illustration, identify and briefly explain each of the components of holistic marketing. marks
c Discuss what you consider are the longterm benefits, if any marketing firm practicing holistic marketing are likely to get?
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