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According to Kotler, what is the Marketing Mantra? (b) Why did Kotler leave out price(as part of the mantra which is an important part of
According to Kotler, what is the "Marketing Mantra"? (b) Why did Kotler leave out "price"(as part of the "mantra" which is an important part of marketing? (c) What does Kotler say about brand and customer management? Explain in depth.
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