According to Management Communication, everyone has limitations $($e$.$g$.,$ time, resources$),$ so your first objective is to help make your message matter to the audience. Your text goes on to reference In Business Writing by Natalie Canavor. Canavor explains, "There is one universal to count on: self$-$interest. We react to things and make decisions based on

what makes sense to us

what's in it for me

what we care about

what matters most to us