Question
According to marketing experts, Marketing is no longer the responsibility of a single department-it is a company-wide undertaking that drives the company's vision, mission, and
According to marketing experts, "Marketing is no longer the responsibility of a single department-it is a company-wide undertaking that drives the company's vision, mission, and strategic planning."?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
